case study

Veestro Logo
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Peter is one of the most brilliant performance-based marketers I’ve ever met. His understanding of our business challenges and opportunities within the vertical were the key to the solutions he helped us implement. By making the adjustments to our business model and website that Peter recommended, we were able to grow our subscriber base 10X in 9 months and our revenue 100% YoY. Peter's professionalism and enthusiasm for the work he does is contagious and it is a true pleasure to work with him.
Monica Klausner / Co-Founder & CMO / Veestro

Veestro

Veestro was growing at 10% with their subscription business stagnant and the company was not yet profitable. They needed to accelerate growth to hit a minimum of 50% year-over-year sales growth while hitting profitability.

Approach

Highland worked with co-founders to:

  • Re-structure the product and pricing offerings to be more subscription focused
  • Re-designed and launch new subscription based website
  • Re-looked at the economics of the business to develop clear investment criteria for new customer acquisition
  • Identifies the need for a new Marketing Director

Results

  • Sales are now up over 100% year-over-year.
  • Subscription sales are up 10X since the launch of the new website
  • Brought in new marketing partners to help drive sales growth
  • Hired a new head of marketing
  • Company is now profitable

A Few Of Our
Sucess Stories

Beyond Yoga

Beyond Yoga

Beyond Yoga wanted to elevate its direct-to-consumer businesses. Sales, while growing nicely, were underperforming expectations. Within 6 months E-Commerce growth rate was up over 300% YOY.

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Raen

Raen

A high quality, style driven sunglasses brand was looking to accelerate growth. Highland worked with Raen CEO to flush out growth opportunities and develop and execute a strategic plan. Sales growth went from 10% to 90% in in 2017 and to 100% in 2018.

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FitLife Foods

Fitlife Foods

A successful retail business that provides delicious healthy fresh prepared meals was looking for growth opportunities. Highland worked with Fitlife to build an e-commerce driven delivery business from the ground up resulting in a new revenue stream on pace to be 50% of total company sales.

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American Disability Association

American Disability Association

A social security disability lead generation business needed to improve their core metrics for cost per “new case” for consumers looking to claim disability. Highland redesigned their website to materially improve the customer experience. Conversion rates increased by 45%, with cost per lead dropped by 43%.

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Linksoul

Linksoul

Highland worked with the CEO to Analyze all online/offline marketing iniatives and build a unified data warehouse to understand lifetime value by acquisition channel.

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Paxtis Pizza

Veestro

Highland worked with co-founders to accelerate growth to hit a minimum of 50% year-over-year sales growth while hitting profitability.

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