We had a vision for what we wanted our e-commerce channel to look like, but it wasn’t until Peter Shapiro came into Fitlife Foods to support our efforts when we found our way. Since Peter has been partnered with Fitlife, the results and activities have been measurable and there has been a different level of accountability with respect to the growth of the business. He has helped lead a transformation that will be critical for our company’s growth. Fitlife is now positioned as a powerful e-commerce player for years to come and we have Peter to thank for that.
Fitlife foods has built a successfull "retail" business providing delicious heathy prepared meals with over 17 locations in Florida and Georgia. The company was looking for new growth opportunities and we believed there was an opporunity to provide weekly home delivery for consmers.
Highland worked with CEO and team to:
Beyond Yoga wanted to elevate its direct-to-consumer businesses. Sales, while growing nicely, were underperforming expectations. Within 6 months E-Commerce growth rate was up over 300% YOY.
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A high quality, style driven sunglasses brand was looking to accelerate growth. Highland worked with Raen CEO to flush out growth opportunities and develop and execute a strategic plan. Sales growth went from 10% to 90% in in 2017 and to 100% in 2018.
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A successful retail business that provides delicious healthy fresh prepared meals was looking for growth opportunities. Highland worked with Fitlife to build an e-commerce driven delivery business from the ground up resulting in a new revenue stream on pace to be 50% of total company sales.
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A social security disability lead generation business needed to improve their core metrics for cost per “new case” for consumers looking to claim disability. Highland redesigned their website to materially improve the customer experience. Conversion rates increased by 45%, with cost per lead dropped by 43%.
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Highland worked with the CEO to Analyze all online/offline marketing iniatives and build a unified data warehouse to understand lifetime value by acquisition channel.
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Highland worked with co-founders to accelerate growth to hit a minimum of 50% year-over-year sales growth while hitting profitability.
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