case study

FitLife Foods Logo
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We had a vision for what we wanted our e-commerce channel to look like, but it wasn’t until Peter Shapiro came into Fitlife Foods to support our efforts when we found our way. Since Peter has been partnered with Fitlife, the results and activities have been measurable and there has been a different level of accountability with respect to the growth of the business. He has helped lead a transformation that will be critical for our company’s growth. Fitlife is now positioned as a powerful e-commerce player for years to come and we have Peter to thank for that.
David Osterweil / CEO / FitLife Foods

FitLife Foods

Fitlife foods has built a successfull "retail" business providing delicious heathy prepared meals with over 17 locations in Florida and Georgia. The company was looking for new growth opportunities and we believed there was an opporunity to provide weekly home delivery for consmers.

Approach

Highland worked with CEO and team to:

  • Flush out growth opportunities & develop a strategic plan
  • Build a delivery centric/consumer friendly website
  • Develop a reporting suite
  • Develop and execute a marketing strategy
  • Continually optimize the consumer experience to drive increased conversion

Results

  • Launched in summer 2017 and within 6 months delivery sales surpassed the largest retail location with very strong lifetime value

A Few Of Our
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FitLife Foods

Fitlife Foods

A successful retail business that provides delicious healthy fresh prepared meals was looking for growth opportunities. Highland worked with Fitlife to build an e-commerce driven delivery business from the ground up resulting in a new revenue stream on pace to be 50% of total company sales.

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