case study

Linksoul Logo
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Not all customers are created equal. Understanding the relationship between their lifetime value, source and cost of acquisition is critical to making smart marketing investments. Peter brought a fresh a set of eyes and enormous enthusiasm to our challenge of understanding and operationalizing customer lifetime value. His deep direct marketing knowledge coupled with executive perspective helped us clarify the big picture and connect the details to achieve this.
McGregor Button / CMO / Linksoul

Linksoul

Linksoul is more a philosophy than a brand. More of an experience than a clothing company. Linksoul is the collective life’s work of people who care about each other and enjoy collaborating. They create products they value, with the people they love, for the good of their families and community. Linksoul believed the opportunity existed to accelerate growth via direct-to-consumer channels and needed better visibility into customer lifetime value by source of customer

Approach

Highland worked with CEO and team to:

  • Analyze all online/offline marketing iniatives
  • Build a unified data warehouse to understand lifetime value by acquisition channel
  • Leverage data to prioritize marketing spending and optimize all marketing efforts

Results

  • Re-alloacted marketing funds to key marketing channels
  • Elminated spending from unprofitable marketing channels resulting in material cost savings
  • E-Commerce revenues jumped over 50% in 2017 to become the largest sales driver for the company

A Few Of Our
Sucess Stories

Beyond Yoga

Beyond Yoga

Beyond Yoga wanted to elevate its direct-to-consumer businesses. Sales, while growing nicely, were underperforming expectations. Within 6 months E-Commerce growth rate was up over 300% YOY.

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Raen

Raen

A high quality, style driven sunglasses brand was looking to accelerate growth. Highland worked with Raen CEO to flush out growth opportunities and develop and execute a strategic plan. Sales growth went from 10% to 90% in in 2017 and to 100% in 2018.

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FitLife Foods

Fitlife Foods

A successful retail business that provides delicious healthy fresh prepared meals was looking for growth opportunities. Highland worked with Fitlife to build an e-commerce driven delivery business from the ground up resulting in a new revenue stream on pace to be 50% of total company sales.

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American Disability Association

American Disability Association

A social security disability lead generation business needed to improve their core metrics for cost per “new case” for consumers looking to claim disability. Highland redesigned their website to materially improve the customer experience. Conversion rates increased by 45%, with cost per lead dropped by 43%.

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Linksoul

Linksoul

Highland worked with the CEO to Analyze all online/offline marketing iniatives and build a unified data warehouse to understand lifetime value by acquisition channel.

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Paxtis Pizza

Veestro

Highland worked with co-founders to accelerate growth to hit a minimum of 50% year-over-year sales growth while hitting profitability.

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