what we do

Not all customers are created equal. Understanding the relationship between their lifetime value, source and cost of acquisition is critical to making smart marketing investments. Peter brought a fresh a set of eyes and enormous enthusiasm to our challenge of understanding and operationalizing customer lifetime value. His deep direct marketing knowledge coupled with executive perspective helped us clarify the big picture and connect the details to achieve this.
McGregor Button / CMO / Linksoul

HGP and Peter Shapiro drive profitability for our clients. We marry consumer marketing expertise with data analytics, consumer insight, process improvement and technology to identify key initiatives to drive growth across many industries.

Growth Strategy

We work with clients conduct a thorough review of their overall business to identify growth opportunities. This includes everything from understanding the unit economics of their business, starting with the value of a new customer. Then, we identify opportunities to maximize growth across existing marketing channels, while opening up new marketing channels with new product formats, improved marketing and enhanced consumer experience.

E-Commerce Strategy & Execution

Help clients with a holistic view of their business and help develop and execute plans to accelerate profitable growth. Evaluate clients current marketing efforts whether internally or through 3rd party agencies or subject matter experts.

Omni-Channel Consumer Experience

Work with companies to provide a best-in-class consumer experience and to maximize lifetime value across all channels: Digital/ecommerce, retail and wholesale.

Customer Acquisition

Work with clients to maximize results across all marketing channels including but not limited to Paid Search, Google Shopping, SEO, Remarketing, Display, Affiliate Marketing, Social Media, Direct Mail and Direct Response TV. Help clients identify and hire best-in-class 3rd parties to help drive results across marketing channels.

Social Media (Content & Engagement)

Work with clients to develop strategies and plans to build an engaged consumer audience across all social media platforms.


Maximizing Lifetime Value including website optimization, pricing strategy, customer communication, product merchandising and customer engagement

Email Marketing

Develop comprehensive email communication strategies including creative/design, offer strategy, segmentation and reporting. Email communications cover core marketing emails as well as transactional and triggered emails including but not limited to: order and ship confirmation emails, product surveys, consumer insight, cart abandonment emails, re-activation, and more.

Data Analytics & Information Reporting

Work with clients to provide the tools and data necessary to understand the business and their customers. This includes understanding customer lifetime value (by source of customer), developing clear new customer investment allowable, proper marketing attribution and setting up google analytics to better understand consumer behavior.

Consumer Insight

Listening to your customers and potential customers is critical for success. We work with our clients to implement “daily feedback” surveys at different points in the consumer experience. We also help with deeper analytical studies into audience, industry, competition, pricing and product strategy and consumer experience.

Brand & Brand Voice Development

Find a brand story, defines brand promise, pinpoints brand voice and message development to ensure that each story is true to the brand and differentiated from competitors. The outcome is a brand story bible -- mission, tagline, about statements and messaging.

Creative Services

Highland is able to assist in the design and production of marketing collateral from emails, to digital media to social media collateral.

Website Design & Development

Highland offer complete website re-design or new design/development. This includes everything from concept to wireframes to fully developed design. We deliver necessary files to development teams and work with them through execution and launch.


Veestro.com, WildeBrands.com, American Disability Alliance, Lifeaidbevco.com

Planning/Buying/Merchandising Analytics (Fashion Industry)

Work with clients to align product and strategy to meet and exceed sales and margin goals. Includes implementation of business reporting, line planning process, inventory management, buy plans, hindsighting, replenishment models, markdown strategies, open to buy and long term product roadmap.

Budgeting & Planning

Highland works closely with the CEO, CFO and the leadership teams to develop detail marketing budgets and full business unit P&L’s. Full P&L analysis to identify opportunities for improvement on both the revenue growth side and cost savings opportunities.

Organizational Structure & Staffing

Highland has worked with numerous companies to recruit heads of marketing including drafting job descriptions, reviewing resumes, screening and interviewing candidates and checking references. Once hired, Highland works to on-board the new associates.

Other Areas of Expertise

  • Database Development
  • Customer Care
  • New Product Launches

Industries we have worked with:

  • Retail/E-Commerce
  • Traditional e-commerce / Catalog
  • Men’s Fashion
  • Women’s Fashion
  • Specialty food services
  • Vitamin and Supplements
  • Restaurants/Food Service
  • Education
  • Publishing
  • Eyewear
  • Beauty
  • Education
  • Virtual Reality

Executive Recruiting

Highland has worked with numerous companies to recruit heads of marketing including drafting job descriptions, reviewing resumes, screening and interviewing candidates and checking references. Once hired, Highland works to on-board the new associates.

Completed successful searches for marketing heads for Adrianna Papell, Raen, Trina Turk, Wilde Brands, Echo Design, Veestro and Pharmavite.

A Few Of Our
Sucess Stories

Beyond Yoga

Beyond Yoga

Beyond Yoga wanted to elevate its direct-to-consumer businesses. Sales, while growing nicely, were underperforming expectations. Within 6 months E-Commerce growth rate was up over 300% YOY.

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A high quality, style driven sunglasses brand was looking to accelerate growth. Highland worked with Raen CEO to flush out growth opportunities and develop and execute a strategic plan. Sales growth went from 10% to 90% in in 2017 and to 100% in 2018.

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FitLife Foods

Fitlife Foods

A successful retail business that provides delicious healthy fresh prepared meals was looking for growth opportunities. Highland worked with Fitlife to build an e-commerce driven delivery business from the ground up resulting in a new revenue stream on pace to be 50% of total company sales.

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American Disability Association

American Disability Association

A social security disability lead generation business needed to improve their core metrics for cost per “new case” for consumers looking to claim disability. Highland redesigned their website to materially improve the customer experience. Conversion rates increased by 45%, with cost per lead dropped by 43%.

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Highland worked with the CEO to Analyze all online/offline marketing iniatives and build a unified data warehouse to understand lifetime value by acquisition channel.

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Paxtis Pizza


Highland worked with co-founders to accelerate growth to hit a minimum of 50% year-over-year sales growth while hitting profitability.

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