who we are

Who We Are

Peter Shapiro is an entrepreneurial C-Suite executive with an exceptional track record building, growing, managing, and turning around global B2C health and wellness, education, food services, publishing, technology, and consumer merchandise businesses. He has a keen ability to identify and then execute on differentiators that give his clients a competitive advantage in online and traditional markets. The result is accelerated business growth.

Peter has launched start-up businesses from the ground up, including strategy development, business planning, acquiring funding, product conceptualization and innovation, designing and building technology, and developing sales and marketing plans. One company reached $10MM in revenue in one year, and other early-stage companies have grown to over $150mm following his guidance. In addition, Peter has let led multiple successful business turnarounds by reinventing business models, building e-commerce capability, upgrading executive teams, and changing customer acquisition, retention, and customer care strategies. As a roll-up-your-sleeves innovator, Peter has developed and introduced health and wellness products, educational services, digital technology, publishing, entertainment, and information services, generating annual sales at healthy margins.

With Peter’s in depth knowledge and business expertise, he has reengineered strategic marketing functions including brand development, direct marketing, research and analytics, creative services, print and online advertising, telesales, digital and social media, e-commerce, product and pricing strategy, and customer acquisition and retention with significant achievements expanding and growing businesses.

Peter earned his Bachelor of Science, Business Administration from the University of New Hampshire and is an active member of his community and had given his time to organizations such as Dreamit Ventures providing advisory / mentoring to start-up companies in developing and proving business models.