Peter is one of the best direct response marketers I have come across. He is natural in terms of strategic leadership and the ability to motivate people to maximize their potential. His passion and enthusiasm for building successful, exciting businesses is contagious and his track record of success speaks for itself.
Peter Shapiro is an entrepreneurial C-Suite executive with an exceptional track record building, growing, managing, and turning around global B2C health and wellness, education, food services, publishing, technology, and consumer merchandise businesses. He has a keen ability to identify and then execute on differentiators that give his clients a competitive advantage in online and traditional markets. The result is accelerated business growth.
Peter has launched start-up businesses from the ground up, including strategy development, business planning, acquiring funding, product conceptualization and innovation, designing and building technology, and developing sales and marketing plans. One company reached $10MM in revenue in one year, and other early-stage companies have grown to over $150mm following his guidance. In addition, Peter has let led multiple successful business turnarounds by reinventing business models, building e-commerce capability, upgrading executive teams, and changing customer acquisition, retention, and customer care strategies. As a roll-up-your-sleeves innovator, Peter has developed and introduced health and wellness products, educational services, digital technology, publishing, entertainment, and information services, generating annual sales at healthy margins.
With Peter’s in depth knowledge and business expertise, he has reengineered strategic marketing functions including brand development, direct marketing, research and analytics, creative services, print and online advertising, telesales, digital and social media, e-commerce, product and pricing strategy, and customer acquisition and retention with significant achievements expanding and growing businesses.
Peter earned his Bachelor of Science, Business Administration from the University of New Hampshire and is an active member of his community and had given his time to organizations such as Dreamit Ventures providing advisory / mentoring to start-up companies in developing and proving business models.
Beyond Yoga wanted to elevate its direct-to-consumer businesses. Sales, while growing nicely, were underperforming expectations. Within 6 months E-Commerce growth rate was up over 300% YOY.learn more
A high quality, style driven sunglasses brand was looking to accelerate growth. Highland worked with Raen CEO to flush out growth opportunities and develop and execute a strategic plan. Sales growth went from 10% to 90% in in 2017 and to 100% in 2018.learn more
A successful retail business that provides delicious healthy fresh prepared meals was looking for growth opportunities. Highland worked with Fitlife to build an e-commerce driven delivery business from the ground up resulting in a new revenue stream on pace to be 50% of total company sales.learn more
A social security disability lead generation business needed to improve their core metrics for cost per “new case” for consumers looking to claim disability. Highland redesigned their website to materially improve the customer experience. Conversion rates increased by 45%, with cost per lead dropped by 43%.learn more
Highland worked with the CEO to Analyze all online/offline marketing iniatives and build a unified data warehouse to understand lifetime value by acquisition channel.learn more
Highland worked with co-founders to accelerate growth to hit a minimum of 50% year-over-year sales growth while hitting profitability.learn more