case study

Raen Logo
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We brought Peter into Raen to help accelerate our e-commerce growth. Before he arrived, we were growing 10%, 9 months later we were up 90%. From day one Peter became part of our team, leading our efforts to drive growth. His input has been invaluable and he has been a pleasure to work with.
Jeff Fitzhugh / CEO / Raen

Raen

As an independent company frustrated by the lack of quality eyewear at an accessible price, Raen has established itself as a high quality, style driven sunglasses brand with roots in Southern California. The company was looking to accelerate growth of its e-commerce channel.

Approach

Highland worked with CEO and team to:

  • Flush out growth opportunities & develop a strategic plan
  • Enhanced the consumer experience
  • Enabled robust reporting and established strict investment allowable for customer acquisition
  • Continually optimized the consumer experience to drive increased conversion
  • Ramped up online customer acquisition efforts
  • Re-built ongoing retenton email progam
  • Hired a new head of marketing

Results

  • E-commerce grew 90% in 2017
  • Developed robust, cohesive black friday/cyber monday marketing plan increasing YOY sales by 175%
  • E-Commerce grew over 100% in 2018

A Few Of Our
Sucess Stories

Raen

Raen

A high quality, style driven sunglasses brand was looking to accelerate growth. Highland worked with Raen CEO to flush out growth opportunities and develop and execute a strategic plan. Sales growth went from 10% to 90% in in 2017 and to 100% in 2018.

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FitLife Foods

Fitlife Foods

A successful retail business that provides delicious healthy fresh prepared meals was looking for growth opportunities. Highland worked with Fitlife to build an e-commerce driven delivery business from the ground up resulting in a new revenue stream on pace to be 50% of total company sales.

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American Disability Association

American Disability Association

A social security disability lead generation business needed to improve their core metrics for cost per “new case” for consumers looking to claim disability. Highland redesigned their website to materially improve the customer experience. Conversion rates increased by 45%, with cost per lead dropped by 43%.

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Linksoul

Linksoul

Highland worked with the CEO to Analyze all online/offline marketing iniatives and build a unified data warehouse to understand lifetime value by acquisition channel.

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Paxtis Pizza

Veestro

Highland worked with co-founders to accelerate growth to hit a minimum of 50% year-over-year sales growth while hitting profitability.

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